Semi truck on mountain highway
Proactive Weather Intelligence

Transform freight operations from
reactive crisis management
to proactive risk prevention

RouteAware is the go-to platform for proactive weather monitoring in freight logistics. Our specialized intelligence prevents costly delays, reduces insurance claims, and transforms operational costs into competitive advantages.

24/7
Route monitoring
Real-time
Weather alerts
Email
Direct delivery
5min
Setup time

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Our StoryMission & ValuesMeet the TeamCore CapabilitiesTechnologyOur Vision
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Our Story

From logistics chaos to intelligent clarity

Freight operations juggle traffic apps, weather trackers, ETAs, and compliance tools. When freezing temps or severe weather hit, that fragmentation turns into costly delays, damaged cargo, and uncertainty.

RouteAware was founded to solve this directly. We deliver only what matters—route‑specific alerts for official advisories, freezing/heat thresholds, and severe traffic. No dashboards to babysit. Just timely, actionable intelligence delivered when and where you need it.

Our founders have lived this pain firsthand, managing freight operations and watching preventable issues cascade into major disruptions. We built RouteAware because the logistics industry deserves better than reactive firefighting.

Dedicated to Ollie: This program was created to help reduce the avoidable stress that comes from unexpected freight disruptions, honoring those who've felt the weight of these challenges.

Problem:
Manually checking weather.com 3-5 times daily for active lanes
Solution:
Automated route-specific alerts delivered to email
Problem:
Reactive firefighting when weather issues arise
Solution:
Proactive intelligence 24+ hours before problems hit
Problem:
$2,000-$5,000 lost per weather-related delay
Solution:
Prevent delays with actionable risk intelligence
Our Mission & Values

The Go-To for Proactive Weather Monitoring in Freight Logistics

We help freight teams make faster, safer, and more reliable decisions by delivering route-specific intelligence that prevents delays before they happen. RouteAware reduces surprises, protects cargo, and strengthens relationships across the logistics chain—from the back office to the driver's seat.

Signal, not noise

Route‑specific alerts for official weather advisories, freezing/heat thresholds, and traffic that matter to your operations.

Lightweight by design

Set it and forget it—no heavy dashboards. Intelligent alerts go straight to email and integrate with your workflow.

Built for logistics

Designed specifically for brokers, dispatchers, and carriers to act before issues become costly problems.

Scales with you

From single lanes to enterprise fleets—simple to start, powerful as you grow, with enterprise-grade reliability.

Meet the Team

Industry experience + applied AI

A focused team with deep logistics expertise, committed to real outcomes and continuous innovation.

Alexander Hughes
Alexander Hughes
Founder & Chief Executive Officer

Alexander Hughes is an entrepreneur and problem-solver with a track record of building businesses and finding creative solutions to complex challenges. Alongside founding RouteAware, he has launched and managed multiple ventures, each rooted in his passion for turning ideas into practical tools. His career in aviation MRO has exposed him to the intricacies of large-scale operations, international partnerships, and high-stakes contract management—experience that shapes his approach to logistics technology today. Self-taught in many aspects of business and product development, Alex brings both a strategic vision and a hands-on drive to RouteAware, ensuring the platform delivers real-world impact for brokers, carriers, and shippers.

Expertise:
Aviation MROBusiness StrategyProduct DevelopmentEntrepreneurship
Ryan Grant
Ryan Grant
Co‑founder & Chief Product Officer

Ryan Grant brings extensive hands-on experience in freight brokerage and carrier relations to RouteAware, having worked with companies ranging from single-truck operators to nationwide fleets. He has managed large freight volumes and built strong relationships across every level of the logistics chain, from dispatchers on the ground to senior executives shaping strategy. At RouteAware, Ryan channels this expertise into designing tools that streamline operations, improve safety, and help logistics teams work more efficiently. His vision is rooted in solving the real challenges carriers and brokers face daily, making RouteAware a trusted partner for logistics professionals navigating a complex market.

Expertise:
Freight BrokerageCarrier RelationsProduct StrategyLogistics Operations
Collin Burt
Collin Burt
Co-founder & Chief Operating Officer

Collin Burt is an entrepreneurial leader focused on building scalable systems, strong teams, and lasting client partnerships. At RouteAware, he leads initiatives that connect innovation with execution—overseeing project development, operational improvements, and customer success strategies that drive measurable growth. With a background in business development and project leadership, Collin brings a rare balance of strategic foresight and hands-on execution. He has worked across multiple industries, gaining experience in everything from strategic planning to day-to-day operational challenges. His passion for improving efficiency and client experience helps shape RouteAware's evolution as the platform continues to transform how logistics professionals manage and optimize their operations.

Expertise:
Business GrowthProject LeadershipOperations StrategyCustomer Success
See RouteAware in Action

Real-time intelligence
for every mile

From dispatch to delivery, RouteAware monitors your lanes 24/7 with precision alerts that help you prevent delays, protect cargo, and stay ahead of disruptions.

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Core Capabilities

Freight intelligence, simplified

RouteAware delivers the alerts and intelligence you need to keep freight moving safely and efficiently, without the complexity of traditional monitoring systems.

Route-Specific Monitoring

Monitor your exact lanes with precision alerts for weather advisories, temperature thresholds, and traffic conditions that impact your operations.

  • Official NWS advisories
  • Temperature threshold alerts
  • Traffic condition monitoring
  • Route-specific precision

Intelligent Alert Delivery

Get only the alerts that matter, delivered when and where you need them—no dashboard babysitting required.

  • Email delivery to your inbox
  • Severity-based prioritization
  • 24+ hour advance notice
  • Signal, not noise

5-Minute Setup

Start monitoring your critical lanes in minutes, not hours. No complex configuration or training required.

  • Quick lane setup
  • Instant monitoring activation
  • Zero learning curve
  • Set it and forget it
Our Technology

Intelligent monitoring at scale

RouteAware leverages modern technology to continuously monitor your routes, delivering precise, actionable intelligence when it matters most.

Route-Specific Monitoring

Continuous monitoring of your specific routes with data from multiple authoritative sources, not generic regions.

  • Route-level precision
  • Multi-source integration
  • Real-time updates

Intelligent Alert Engine

Smart alert system that filters out noise and delivers only the information that matters for your specific routes.

  • Severity-based filtering
  • Priority scoring
  • Route-specific alerts

Reliable Infrastructure

Built on modern, scalable infrastructure designed for continuous monitoring and secure data handling.

  • Always-on monitoring
  • Redundant systems
  • Secure data handling
AI

AI Co-Pilot for Development

Claude AI (Lumina) assists in product development, research, and innovation—helping transform ideas into features faster.

  • Product strategy
  • Technical research
  • Quality assurance
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Our Vision

Building the future of freight intelligence

We're on a mission to transform freight operations from reactive firefighting to proactive risk prevention. Every feature we build is designed to save you time, reduce costs, and prevent disruptions.

TodayLive

Proactive Route Intelligence

Real-time monitoring of your specific lanes with intelligent alerts for weather, temperature, and traffic conditions

  • NWS advisory monitoring
  • Temperature threshold alerts
  • Traffic condition tracking
  • Email delivery system
Coming SoonIn Development

Enhanced Analytics

Deeper insights into route performance, cost savings, and risk prevention to help you make data-driven decisions

  • Route performance tracking
  • Cost savings reports
  • Risk trend analysis
  • Custom alert preferences
FuturePlanned

Platform Expansion

Broader integrations and advanced features to make RouteAware the central hub for all your freight intelligence needs

  • Load board integration
  • Carrier network tools
  • Team collaboration
  • API access

RouteAware is more than a weather tracker—it's your logistics co‑pilot, keeping you ahead of disruptions and aligned with your carriers and customers. Join us in building a more proactive freight industry.

In the Field

Monitoring freight across every terrain and condition

From mountain passes to desert highways, winter storms to summer heat—RouteAware keeps watch over your cargo wherever the road leads.

Semi truck on desert highway

Desert Routes

Heat monitoring & breakdown prevention

Fleet in winter conditions

Winter Operations

Freeze alerts & ice warnings

Aerial view of truck parking

Facility Monitoring

Yard & terminal intelligence

Fleet at sunset

Fleet Intelligence

Multi-route coordination

Ready to transform your freight operations?

Join beta users monitoring their critical lanes with proactive intelligence.

All features currently free during beta. Setup takes 5 minutes. Lock in early adopter rates.

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Beta access: All features free • No payment required • Early adopter benefits